You’re looking to grow your business, and you’ve heard it all before: the “brilliance is in the basics”, and “consistency is key”. And while we can all let out a collective groan and eye roll, and agree that there’s a reason that cliches become cliches in that their effectiveness losing steam because of their overuse, there is value in taking a moment to go back to the intention of phrases such as these, and find the truth hidden in them. There we may discover this: